CHINA’S DRINKS INDUSTRY – ALL CATEGORY OVERVIEW – MANAGEMENT BRIEFING
The drink marketplace has remained clever in China as good as enjoyed expansion rates of in between 10 as good as 20% per annum sincere a final decade, right away being value around RMB125 billion. The marketplace has been propelled by flourishing incomes in a vital coastal cities such as Beijing, Shanghai as good as Guangzhou as good as expansion in delegate civic markets such as Wuhan, Chongqing, Tianjin etc.
This expansion in personal incomes has led to augmenting Horeca expenditure in restaurants particularly. The expansion in incomes has led to a expansion in an eating-out enlightenment opposite China. Beer is generally matched to Chinese food which is mostly sharp as good as multi-flavoured. The accumulation of clever internal brands as good as alien beers total with mass placement by travel kiosks, supermarkets, preference stores as good as booze stores has meant which all Chinese have entrance to beer.
Table of Contents
Chapter 1 Beer
The market
The industry
Leading brands
Consumer Preferences
Forecasts
Chapter 2 Wine
The market
The industry
Leading brands
Consumer preferences
Forecasts
Chapter 3 Spirits
The market
The industry
Leading brands
Consumer preferences
Forecasts
Chapter 4 Hot drinks
The market
The industry
Leading brands
Consumer preferences
Forecasts
Chapter 5 Soft drinks
The market
The industry
Leading brands
Consumer preferences
Forecasts
Chapter 6 Juices
The market
The industry
Leading brands
Consumer preferences
Forecasts
Wine in China
Beer in China
Hot Drinks in China
The Soft Drinks Market in China
Spirits in China
List of Tables
Table 1: China – heading drink brands by vital city 2002 (based upon volume sales)
Table 2: China – heading booze brands by vital city 2002 (based upon volume sales)
Table 3: China – heading brands of intoxicating beverage by vital city 2002 (based upon volume sales)
Table 4: China – heading brands of tea & coffee in China 2002 (based upon volume sales)
Table 5: China – heading brands of soft drink by vital city 2002 (based upon volume sales)
Table 6: China – heading brands of extract flavoured drinks by vital city 2002 (based upon volume sales)
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